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Revealed: The $12,500 Copywriting Formula
By Sopan Greene


Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you`ve seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?

Well then, today`s your lucky day, isn`t it? If you follow this formula whenever you write a sales letter or an ad you`ll see how well it increases your success. Remember that the key to writing a sales letter is that the job of every paragraph is to make the reader want to read the next paragraph.

Use this as a skeleton when you write ads and then go back through your ad to make sure you`ve covered all nine points in the right order.

1. ATTENTION - Write a headline that GRABS your reader. Fear or curiosity are good places to start. For example: "Ex-Truck Driver Makes $21,815 a Month Doing What You`re Not"

2. INTEREST - List the benefits of your product or service. Acknowledge their problem while showing you have the solution. Show that you`ve been where they are and you can help them.

3. CREDIBILITY - Mention referrals and references of how others have benefited from your product or service.

4. PROVE - Show testimonials with full names and cities or countries. Offer a risk-free guarantee.

5. BELIEVABLE - Give your full contact information. Make it easy for them to buy with no hassles. Let them know why they should trust you.

6. SCARCITY - Have limited offers, special time sensitive sales, discounts on a few products in limited quantity.

7. ACTION - Ask for the sale. Make it simple.

8. WARN - Let them know the pain they`ll experience if they don`t use your product. i.e. If you`re selling a wrinkle cream let them know how dry their face will be and how much deeper their wrinkles will get without your product - if that`s true. Don`t lie.

9. NOW - Tell them why they should buy right now.

That`s it. Now you`ve got the skeleton that the best copywriters in the world use. If you want more information on copywriting from Brian Keith Voiles go to: http://www.nmmastery.com/admagic/index.shtml

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